IDFA Program Magazine
This Dutch-language magazine serves as the printed guide for the festival audience. The annual publication describes the festival program, covers a number of highlights, and contains the most important festival information.
Formats and rates (full-color) (excl. Dutch VAT):
1/1 page no bleed 244 x 354 mm € 10,000
1/2 page landscape 244 x 174 mm € 5,500
1/2 page portrait 119 x 354 mm € 5,500
1/4 page portrait 119 x 174 mm € 3,000
Size: 64 pages Reach: Distribution through IDFA: 20,000 printed copies and a digital publication. Distribution through daily newspaper de Volkskrant: digital distribution 2.7 million monthly readers; and through de Volkskrant newsletter with 463.000 subscribers. Specifics: certified pdf without crop marks, in CMYK, 300 dpi Booking deadline: Friday, September 26 Deadline for submission of material: Wednesday, October 1 Publication date: Friday, October 24
IDFA Program Guide
The program guide Notes on a Festival is the English-language publication aimed at the more than 3,000 professional guests who attend the festival. It contains all of the information on the festival programs aimed at the film industry. This publication acts as a daily source of information for guests, who consult it intensively.
Formats and rates (full-color) (excl. Dutch VAT):
1/1 page no bleed 217.3 x 330 mm € 4,000 1/2 page landscape 212.3 x 157.5 mm € 2,750 1/2 page portrait 103.65 x 320 mm € 2,750
Size: 88 pages Print-run: 3,500 copies Distribution by IDFA: all professional guests receive a copy in their guest bag upon arrival Specifics: certified pdf without crop marks, in CMYK, 300 dpi Booking deadline: Friday, October 3 Deadline for submission of material: Friday, October 17 Publication date: Monday, November 10
IDFA Forum Catalogue
The IDFA Forum Catalogue is an English-language publication aimed at the more than 700 Forum guests who attend the festival. IDFA Forum is the largest and most influential co-production and co-financing market for documentaries in the world. The publication contains the key information on the selected Forum projects and acts as a daily source of information for all Forum guests, who consult it intensively.
Formats and rates (full-color) (excl. Dutch VAT):
1/1 page : € 1,000 160 mm x 200 mm + 5 mm margin 1/1 page back cover : € 1,500 160 mm x 200 mm + 5 mm margin
Size: 150 pages Print-run: 700 copies Distribution by IDFA: all IDFA Forum guests receive a copy in their guest bag Specifics: certified pdf, in CMYK, 300 dpi Booking deadline: Thursday, October 2 Deadline for submission of material: Thursday, October 9 Publication date: Monday, November 10
IDFAcademy Guide
The IDFAcademy Program Guide is an English-language publication aimed at the more than 120 IDFAcademy attendees. The five-day program during the festival stimulates new talent and high-level documentary production. In the publication, emerging filmmakers selected for the program find practical info, the full program details, and background info on the sessions, speakers, contributing experts, and other participants.
In 2025, the IDFAcademy Program Guide will have a print version as well as an online version, with possibilities for advertisements in both.
Formats and rates (full-color) (excl. Dutch VAT):
1/1 page: € 500 148 x 210 mm Size: 88 pages Print-run: 150 copies Distribution by IDFA: all IDFAcademy participants receive a copy in their guest bag Specifics: certified pdf, in CMYK, 300 dpi Booking deadline: Friday, October 24 Deadline for submission of material: Friday, October 31 Publication date: Monday, November 10
Website banner
The IDFA website is the largest platform for audiences and professionals during the festival. IDFA offers the opportunity to advertise using banners on our most recent news pages, which are updated daily with new blogs, reviews, podcasts, and videos.
Rates (excl. Dutch VAT):
Throughout the year 1,768,950 website visits € 6,000
Sept-Oct-Nov (3 months) 1,117,000 website visits € 2,000
October & November (2 months) 993,000 website visits € 1,500
November (1 month) 718,000 website visits € 1,000
* Number of visits on the entire website in 2024
Publication period: at least 1 month (in the festival period September to December) Package: banner will be placed on 2+ click pages on the audience side or the industry side of the website Specifics: jpg or png, no gif or flash 600 x 600 pixels Please state the URL which the banner should link to; you can build in a UTM code Deadline for submission of material: 2 weeks ahead of publication
Newsletter banner
Throughout the year, IDFA sends out a monthly newsletter. These mailings have an average opening rate of 60% and a click rate of 4%. Every day during the festival, we send out a newsletter to our professional guests. We offer the option to place a banner in one or more editions of our newsletters. This banner will appear at the bottom of the news articles.
Rates per newsletter (excl. Dutch VAT):
Newsletter for general audience (NL) 43,500 subscribers € 1,500 Newsletter for industry professionals (ENG) 30,500 subscribers € 1,000 Newsletter for industry guests during festival (ENG) 3,000 subscribers € 750
Specifics: jpg, png or gif (max. 200 kb), no flash 485 x 485 pixels (please note: the newsletter is responsive, keep this in mind with design) Please state the URL which the banner should link to; you can build in a UTM code Deadline for submission of material: 2 weeks ahead of publication
Slides in cinemas
At the start of each screening, a number of slides are shown on the big screen as the audience enters the theater. Each slide appears on screen for 10 seconds. The whole block is on the screen for 30 minutes in total.
Rates (excl. Dutch VAT):
1/2 of all regular screenings In cinemas: 360 | capacity: 83,000 € 10,000 1/4 of all regular screenings In cinemas: 180 | capacity: 41,500 € 5,500
Specifics: jpg, tiff or png 1,920 x 1,080 pixels, landscape Deadline for submission of slides: Monday, October 20
Screens on location
Throughout the festival, various information screens are displayed at the busiest festival locations, showing film tips and other festival information. It is possible to advertise on these screens with a video (no sound) or still image.
Rates (excl. Dutch VAT):
Still/image on screen 1 day € 1,500
Number of screens: 4 Locations: Pathé Tuschinski foyer; Pathé Tuschinski Arthouse; Pathé Noord; Brakke Grond. Locations may vary per year. Specifics: still/image: jpg or png, in RGB, no CMYK video: mov or mp4, 25 fps, max. 10 seconds, will be screening without sound 1920 x 1080 pixels, horizontal Deadline for submission of material: Monday, October 20
Promo packages
AUDIENCE Package 1
Rates (excl. Dutch VAT):
1/2 page ad in Program Magazine € 5,500 Slide in cinema (25%) € 5,500 Screens on location € 1,500 Banner newsletter Dutch audience € 1,500 Banner on website: Nov-Dec € 1,000 Package deal (instead of € 15,000): € 12,000
AUDIENCE Package 2
Rates (excl. Dutch VAT):
1/2 page ad in Program Magazine € 5,500 Slide in cinema (25%) € 5,500 Banner newsletter Dutch audience € 1,500 Banner on website: Nov-Dec € 1,000 Package deal (instead of € 13,500): € 10,800
AUDIENCE Package 3
Rates (excl. Dutch VAT):
1/4 page ad in Program Magazine € 3,000 Banner newsletter Dutch audience € 1,500 Banner on website: Nov-Dec € 1,000 Package deal (instead of € 5,500): € 4,400
AUDIENCE Package 4
Rates (excl. Dutch VAT):
1/2 page ad in Program Magazine € 5,500 Banner newsletter Dutch audience € 1,500 Banner on website: Nov-Dec € 1,000 Package deal (instead of € 8,000): € 6,400
INDUSTRY Package 1
Rates (excl. Dutch VAT):
Full page ad in Program Guide € 4,000 Banner on website Oct-Dec € 1,500 Banner newsletter professionals € 1,000 Banner newsletter professionals festival € 750 Package deal (instead of € 7,250) € 5,800
INDUSTRY Package 2
Rates (excl. Dutch VAT):
Full page ad in Program Guide € 4,000 Banner newsletter professionals € 1,000 Banner newsletter professionals festival € 750 Package deal (instead of € 5,750): € 4,600
INDUSTRY Package 3
Rates (excl. Dutch VAT):
Full page ad in Program Guide € 4,000 Banner newsletter professionals festival € 750 Package deal (instead of € 4,750): € 3,800
INDUSTRY Package 4
Rates (excl. Dutch VAT):
Half page ad in Program Guide € 2,750 Banner newsletter professionals festival € 750 Package deal (instead of € 3,500): € 2,800
IDFA 2025 – sponsoring social & industry events at IDFA
Every year, more than 3,000 documentary film professionals visit IDFA. You can create a perfect network opportunity by hosting a breakfast, lunch, dinner, or drinks for professionals. You gain great visibility during the event, in IDFA’s publications, and on our website. For all information about our sponsoring possibilities, click the button below or use the arrows to go to the next page.