Advertising rates

Reach the IDFA audience and documentary professionals through IDFA's printed publications or through digital advertising.

IDFA Program Magazine

This Dutch-language magazine serves as the printed guide for the festival audience. There annual publication describes the festival program, covers a number of highlights, and contains the most important festival information.

Formats and rates (full-color) (excl. Dutch VAT):

1/1 page no bleed 244 x 354 mm € 9,000

1/2 page landscape 244 x 174 mm € 5,000

1/2 page portrait 119 x 354 mm € 5,000

1/4 page portrait 119 x 174 mm € 2,500

Size: 28 pages Print-run: 225,000 copies (distribution through daily newspaper de Volkskrant) and an additional 44,000 copies (distribution by IDFA: 3,500 to Friends of IDFA; 2,000 to Special Friends and partners of IDFA; 3,000 distributed in Amsterdam; 8,000 distributed at festival locations; 23,000 distributed through De Filmkrant in the Netherlands; 4,000 upon request) Specifics: certified pdf without crop marks, in CMYK, 300 dpi Booking deadline: Friday, September 30 Deadline for submission of material: Wednesday, October 5 Publication date: Friday, October 28

IDFA Practical Program Guide

The Program Guide is the English-language publication aimed at the more than 3,000 professional guests who attend the festival. It contains all of the information on the festival programs aimed at the film industry. This practical publication acts as a daily source of information for guests, who consult it intensively.

Formats and rates (full-color) (excl. Dutch VAT):

1/1 page no bleed back cover 240 x 330 mm € 4,000 1/1 page no bleed 217.3 x 330 mm € 3,200 1/2 page landscape 212.3 x 157.5 mm € 2,100 1/2 page portrait 103.65 x 320 mm € 2,100 1/4 page portrait 103,65 x 157,5 mm € 1,330

Size: 88 pages Print-run: 3,500 copies Distribution by IDFA: all professional guests receive a copy in their guest bag upon arrival Specifics: certified pdf without crop marks, in CMYK, 300 dpi Booking deadline: Friday, September 30 Deadline for submission of material: Thursday, October 13 Publication date: Monday, November 7

IDFA Forum Catalogue

The IDFA Forum Catalogue is an English-language publication aimed at the more than 700 Forum guests who attend the festival. IDFA Forum is the largest and most influential co-production and co-financing market for documentaries in the world. The publication contains the key information on the selected Forum projects and acts as a daily source of information for all Forum guests, who consult it intensively.

Formats and rates (full-color) (excl. Dutch VAT):

1/1 page full bleed 160 mm x 200 mm + 5 mm margin € 1,000 1/1 page back cover full bleed 160 mm x 200 mm + 5 mm margin € 1,500 Please note: 1/1 page no bleed is not possible

Size: 150 pages Print-run: 700 copies Distribution by IDFA: all IDFA Forum guests receive a copy in their guest bag Specifics: certified pdf, in CMYK, 300 dpi Booking deadline: Monday, September 26 Deadline for submission of material: Monday, October 3 Publication date: Thursday, October 27

IDFAcademy Program Guide

The IDFAcademy Program Guide is an English-language publication aimed at the more than 120 IDFAcademy attendees. The five-day program during the festival stimulates new talent and high-level documentary production. In the publication, emerging filmmakers selected for the program find practical info, the full program details, and background info on the sessions, speakers, contributing experts, and other participants. IDFAcademy during IDFA 2022 is set to take place in person, with activities and meetings happening on site in Amsterdam. To ensure that everyone who is attending can participate, our staff is working on an alternative IDFAcademy online program specially for participants who are unable to travel.

In 2022, the IDFAcademy Program Guide will have a print version as well as an online version, with possibilities for advertisements in both.

Formats and rates (full-color) (excl. Dutch VAT):

1/1 page full bleed 148 x 210 mm € 500 Size: 88 pages Print-run: 150 copies Distribution by IDFA: all IDFAcademy participants receive a copy in their guest bag Specifics: certified pdf, in CMYK, 300 dpi Booking deadline: Friday, October 7 Deadline for submission of material: Friday, October 14 Publication date: Monday, November 7

Filmmaker Gifts

Each year IDFA welcomes about 300 filmmakers with a film in the IDFA selection, in Amsterdam during the festival. We gift them a high quality and durable bag made from recycled polyester, with the IDFA logo on it. You can now partner with IDFA on this beautiful keepsake, by adding your own logo to the bag.

Rates (excl. Dutch VAT):

Your logo one color € 5,000 (per sponsor, max. 3)

Reach: 300 filmmakers (+ 50 IDFA team members), who will use this bag all over the world. Deadline for submission of material: Wednesday, 19 October

IDFA Website banner

The IDFA website is the largest platform for audiences and professionals during the festival. IDFA offers the opportunity to advertise using banners on our most recent news pages, which are updated daily with new blogs, reviews, podcasts, and videos.

Rates (excl. Dutch VAT):

Throughout the year 3,473,235 website visits € 4,500

September-December 1,093,493 website visits € 1,500

October-December 959,022 website visits € 1,200

November-December 805,097 website visits € 750

* Number of visits on the entire website in 2020

Publication period: at least 1 month (from September to December) Package: banner will be placed on 2+ click pages on the audience side or the industry side of the website Specifics: jpg or png, no gif or flash desktop version: 600 x 600 pixels mobile version: 680 x 380 pixels Please state the URL which the banner should link to; you can build in a UTM code Deadline for submission of material: 2 weeks ahead of publication

IDFA newsletter banner

Throughout the year, IDFA sends out a monthly newsletter. These mailings have an average opening rate of 30% and a click rate of 4%. Every day during the festival, we send out a newsletter to our professional guests. We offer the option to place a banner in one or more editions of our newsletters. This banner will appear at the bottom of the news articles.

Rates per newsletter (excl. Dutch VAT):

Newsletter for general audience (NL) 49,000 subscribers € 1,000 Newsletter for industry professionals (ENG) 33,000 subscribers € 850 Newsletter for industry guests during festival (ENG) 3,000 subscribers € 500 Newsletter for teachers (NL) 5,000 subscribers € 500 Newsletter for new media (ENG) 7,000 subscribers € 350

Specifics: jpg, png or gif (max. 200 kb), no flash 485 x 485 pixels (please note: the newsletter is responsive, keep this in mind with design) Please state the URL which the banner should link to; you can build in a UTM code Deadline for submission of material: 2 weeks ahead of publication

Slides in cinemas

At the start of each screening, a number of slides are shown on the big screen as the audience enters the theater. Each slide appears approximately 10 times and is on screen for 10 seconds. The whole block is on the screen for 10 minutes in total.

Rates (excl. Dutch VAT):

1/2 of all regular screenings In cinemas: 350 | capacity: 85,100* € 9,000 1/4 of all regular screenings In cinemas: 175 | capacity: 42,550* € 5,000

* based on expected COVID-19 measures

Specifics: jpg, tiff or png 1,920 x 1,080 pixels, landscape Deadline for submission of slides: Monday, October 17

Screens on location

IDFA screens on location

Throughout the festival, various information screens are displayed at the busiest festival locations, showing film tips and other festival information. It is possible to advertise on these screens with a video or still image.

Rates (excl. Dutch VAT):

Video on screen 1 day € 1,500

Still/image on screen 1 day € 1,000

Number of screens: 4 Locations: Pathé Tuschinski foyer; Pathé Tuschinski Arthouse; Pathé de Munt; Brakke Grond. Locations may vary per year. Specifics: still/image: jpg or png, in RGB, no CMYK video: mov or mp4, 25 fps, max. 10 seconds, will be screening without sound 1920 x 1080 pixels, horizontal Deadline for submission of material: Monday, October 17

Promo packages

IDFA audience (NL) promo packages

AUDIENCE PACKAGE 1 Rates (excl. Dutch VAT): 1/2 page advertisement in Program Magazine € 5,000 Slide in cinema (1/4 of all screenings) € 5,000 Screens on location (still/image on screen) € 1,000 Banner in newsletter for general audience (NL) € 1,000 Banner on website: November-December € 750 Package deal (instead of € 12,750): € 10,000

AUDIENCE PACKAGE 2 Rates (excl. Dutch VAT): 1/2 page advertisement in Program Magazine € 5,000 Slide in cinema € 5,000 Banner newsletter for general audience (NL) € 1,000 Banner on website: November-December € 750 Package deal (instead of € 11,750): € 9,000

AUDIENCE PACKAGE 3 Rates (excl. Dutch VAT): 1/4 page advertisement in Program Magazine € 2,500 Banner newsletter for general audience (NL) € 1,000 Banner on website: November-December € 750 Package deal (instead of € 4,250): € 3,500

AUDIENCE PACKAGE 4 Rates (excl. Dutch VAT): 1/2 page advertisement in Program Magazine € 5,000 Banner in newsletter for general audience (NL) € 1,000 Banner on website: November-December € 750 Package deal (instead of € 6,750): € 5,000

IDFA industry (EN) promo packages

INDUSTRY PACKAGE 1 Rates (excl. Dutch VAT):

1/1 page in Program Guide € 3,200 Banner on website October-December € 1,200 Banner in newsletter for industry professionals € 850 Banner in newsletter for industry guests during festival € 500 Package deal (instead of € 5,750): € 4,500

INDUSTRY PACKAGE 2 Rates (excl. Dutch VAT):

1/1 page in Program Guide € 3,200 Banner in newsletter for industry professionals € 850 Banner in newsletter for industry guests during festival € 500 Package deal (instead of € 4,550): € 3,500

INDUSTRY PACKAGE 3 Rates (excl. Dutch VAT):

1/1 page in Program Guide € 3,200 Banner in newsletter for industry guests during festival € 500 Package deal (instead of € 3,700): € 2,700

INDUSTRY PACKAGE 4 Rates (excl. Dutch VAT):

1/2 page in Program Guide € 2,100 Banner newsletter for industry guests during festival € 500 Package deal (instead of € 2,600): € 2,000

We are already in contact with some organisations, so please let us know what your preferences are, and we will let you know what is possible. Contact Ellen by email:

IDFA 2022 – sponsoring social & industry events at IDFA

Every year, some 3,000 documentary film professionals visit IDFA. You can create a perfect network opportunity by hosting a breakfast, lunch, dinner, or drinks for professionals. You gain great visibility during the event, in IDFA’s publications, and on our website. For all information about our sponsoring possibilities, click the button below.