IDFA Program Magazine
Formats and rates (full-color) (excl. Dutch VAT):
1/1 page no bleed 244 x 354 mm € 9,000
1/2 page landscape 244 x 174 mm € 5,000
1/2 page portrait 119 x 354 mm € 5,000
1/4 page portrait 119 x 174 mm € 2,500
Size: 28 pages Print-run: 225,000 copies (distribution through daily newspaper de Volkskrant) and an additional 44,000 copies (distribution by IDFA: 3,500 to Friends of IDFA; 2,000 to Special Friends and partners of IDFA; 3,000 distributed in Amsterdam; 8,000 distributed at festival locations; 23,000 distributed through De Filmkrant in the Netherlands; 4,000 upon request) Specifics: certified pdf without crop marks, in CMYK, 300 dpi Booking deadline: Friday, September 30 Deadline for submission of material: Wednesday, October 5 Publication date: Friday, October 28
IDFA Practical Program Guide
The Program Guide is the English-language publication aimed at the more than 3,000 professional guests who attend the festival. It contains all of the information on the festival programs aimed at the film industry. This practical publication acts as a daily source of information for guests, who consult it intensively.
Formats and rates (full-color) (excl. Dutch VAT):
1/1 page no bleed back cover 240 x 330 mm € 4,000 1/1 page no bleed 217.3 x 330 mm € 3,200 1/2 page landscape 212.3 x 157.5 mm € 2,100 1/2 page portrait 103.65 x 320 mm € 2,100 1/4 page portrait 103,65 x 157,5 mm € 1,330
Size: 88 pages Print-run: 3,500 copies Distribution by IDFA: all professional guests receive a copy in their guest bag upon arrival Specifics: certified pdf without crop marks, in CMYK, 300 dpi Booking deadline: Friday, September 30 Deadline for submission of material: Thursday, October 13 Publication date: Monday, November 7
IDFA Forum Catalogue
The IDFA Forum Catalogue is an English-language publication aimed at the more than 700 Forum guests who attend the festival. IDFA Forum is the largest and most influential co-production and co-financing market for documentaries in the world. The publication contains the key information on the selected Forum projects and acts as a daily source of information for all Forum guests, who consult it intensively.
Formats and rates (full-color) (excl. Dutch VAT):
1/1 page full bleed 160 mm x 200 mm + 5 mm margin € 1,000 1/1 page back cover full bleed 160 mm x 200 mm + 5 mm margin € 1,500 Please note: 1/1 page no bleed is not possible
Size: 150 pages Print-run: 700 copies Distribution by IDFA: all IDFA Forum guests receive a copy in their guest bag Specifics: certified pdf, in CMYK, 300 dpi Booking deadline: Monday, September 26 Deadline for submission of material: Monday, October 3 Publication date: Thursday, October 27
IDFAcademy Program Guide
The IDFAcademy Program Guide is an English-language publication aimed at the more than 120 IDFAcademy attendees. The five-day program during the festival stimulates new talent and high-level documentary production. In the publication, emerging filmmakers selected for the program find practical info, the full program details, and background info on the sessions, speakers, contributing experts, and other participants. IDFAcademy during IDFA 2022 is set to take place in person, with activities and meetings happening on site in Amsterdam. To ensure that everyone who is attending can participate, our staff is working on an alternative IDFAcademy online program specially for participants who are unable to travel.
In 2022, the IDFAcademy Program Guide will have a print version as well as an online version, with possibilities for advertisements in both.
Formats and rates (full-color) (excl. Dutch VAT):
1/1 page full bleed 148 x 210 mm € 500 Size: 88 pages Print-run: 150 copies Distribution by IDFA: all IDFAcademy participants receive a copy in their guest bag Specifics: certified pdf, in CMYK, 300 dpi Booking deadline: Friday, October 7 Deadline for submission of material: Friday, October 14 Publication date: Monday, November 7
Filmmaker Gifts
Each year IDFA welcomes about 300 filmmakers with a film in the IDFA selection, in Amsterdam during the festival. We gift them a high quality and durable bag made from recycled polyester, with the IDFA logo on it. You can now partner with IDFA on this beautiful keepsake, by adding your own logo to the bag.
Rates (excl. Dutch VAT):
Your logo one color € 5,000 (per sponsor, max. 3)
Reach: 300 filmmakers (+ 50 IDFA team members), who will use this bag all over the world. Deadline for submission of material: Wednesday, 19 October
IDFA Website banner
Rates (excl. Dutch VAT):
Throughout the year 3,473,235 website visits € 4,500
September-December 1,093,493 website visits € 1,500
October-December 959,022 website visits € 1,200
November-December 805,097 website visits € 750
* Number of visits on the entire website in 2020
Publication period: at least 1 month (from September to December) Package: banner will be placed on 2+ click pages on the audience side or the industry side of the website Specifics: jpg or png, no gif or flash desktop version: 600 x 600 pixels mobile version: 680 x 380 pixels Please state the URL which the banner should link to; you can build in a UTM code Deadline for submission of material: 2 weeks ahead of publication
IDFA newsletter banner
Throughout the year, IDFA sends out a monthly newsletter. These mailings have an average opening rate of 30% and a click rate of 4%. Every day during the festival, we send out a newsletter to our professional guests. We offer the option to place a banner in one or more editions of our newsletters. This banner will appear at the bottom of the news articles.
Rates per newsletter (excl. Dutch VAT):
Newsletter for general audience (NL) 51,000 subscribers € 1,000 Newsletter for industry professionals (ENG) 35,500 subscribers € 850 Newsletter for industry guests during festival (ENG) 3,000 subscribers € 500
Specifics: jpg, png or gif (max. 200 kb), no flash 485 x 485 pixels (please note: the newsletter is responsive, keep this in mind with design) Please state the URL which the banner should link to; you can build in a UTM code Deadline for submission of material: 2 weeks ahead of publication
Slides in cinemas
At the start of each screening, a number of slides are shown on the big screen as the audience enters the theater. Each slide appears approximately 10 times and is on screen for 10 seconds. The whole block is on the screen for 10 minutes in total.
Rates (excl. Dutch VAT):
1/2 of all regular screenings In cinemas: 350 | capacity: 85,100* € 9,000 1/4 of all regular screenings In cinemas: 175 | capacity: 42,550* € 5,000
* based on expected COVID-19 measures
Specifics: jpg, tiff or png 1,920 x 1,080 pixels, landscape Deadline for submission of slides: Monday, October 17
Screens on location
IDFA screens on location
Throughout the festival, various information screens are displayed at the busiest festival locations, showing film tips and other festival information. It is possible to advertise on these screens with a video or still image.
Rates (excl. Dutch VAT):
Video on screen 1 day € 1,500
Still/image on screen 1 day € 1,000
Number of screens: 4 Locations: Pathé Tuschinski foyer; Pathé Tuschinski Arthouse; Pathé de Munt; Brakke Grond. Locations may vary per year. Specifics: still/image: jpg or png, in RGB, no CMYK video: mov or mp4, 25 fps, max. 10 seconds, will be screening without sound 1920 x 1080 pixels, horizontal Deadline for submission of material: Monday, October 17
Promo packages
IDFA audience (NL) promo packages
AUDIENCE PACKAGE 1 Rates (excl. Dutch VAT): 1/2 page advertisement in Program Magazine € 5,000 Slide in cinema (1/4 of all screenings) € 5,000 Screens on location (still/image on screen) € 1,000 Banner in newsletter for general audience (NL) € 1,000 Banner on website: November-December € 750 Package deal (instead of € 12,750): € 10,000
AUDIENCE PACKAGE 2 Rates (excl. Dutch VAT): 1/2 page advertisement in Program Magazine € 5,000 Slide in cinema € 5,000 Banner newsletter for general audience (NL) € 1,000 Banner on website: November-December € 750 Package deal (instead of € 11,750): € 9,000
AUDIENCE PACKAGE 3 Rates (excl. Dutch VAT): 1/4 page advertisement in Program Magazine € 2,500 Banner newsletter for general audience (NL) € 1,000 Banner on website: November-December € 750 Package deal (instead of € 4,250): € 3,500
AUDIENCE PACKAGE 4 Rates (excl. Dutch VAT): 1/2 page advertisement in Program Magazine € 5,000 Banner in newsletter for general audience (NL) € 1,000 Banner on website: November-December € 750 Package deal (instead of € 6,750): € 5,000
IDFA industry (EN) promo packages
INDUSTRY PACKAGE 1 Rates (excl. Dutch VAT):
1/1 page in Program Guide € 3,200 Banner on website October-December € 1,200 Banner in newsletter for industry professionals € 850 Banner in newsletter for industry guests during festival € 500 Package deal (instead of € 5,750): € 4,500
INDUSTRY PACKAGE 2 Rates (excl. Dutch VAT):
1/1 page in Program Guide € 3,200 Banner in newsletter for industry professionals € 850 Banner in newsletter for industry guests during festival € 500 Package deal (instead of € 4,550): € 3,500
INDUSTRY PACKAGE 3 Rates (excl. Dutch VAT):
1/1 page in Program Guide € 3,200 Banner in newsletter for industry guests during festival € 500 Package deal (instead of € 3,700): € 2,700
INDUSTRY PACKAGE 4 Rates (excl. Dutch VAT):
1/2 page in Program Guide € 2,100 Banner newsletter for industry guests during festival € 500 Package deal (instead of € 2,600): € 2,000
IDFA 2022 – sponsoring social & industry events at IDFA
Every year, some 3,000 documentary film professionals visit IDFA. You can create a perfect network opportunity by hosting a breakfast, lunch, dinner, or drinks for professionals. You gain great visibility during the event, in IDFA’s publications, and on our website. For all information about our sponsoring possibilities, click the button below.