IDFA Program Magazine
Formats and rates (full-color) (excl. Dutch VAT):
1/1 page no bleed 244 x 354 mm € 10,000
1/2 page landscape 244 x 174 mm € 5,500
1/2 page portrait 119 x 354 mm € 5,500
1/4 page portrait 119 x 174 mm € 3,000
Size: 64 pages Reach: Distribution through IDFA: 50,000 printed copies and a digital publication. Distribution through daily newspaper de Volkskrant: digital distribution 2.7 million monthly readers; and through de Volkskrant newsletter with 463.000 subscribers. Specifics: certified pdf without crop marks, in CMYK, 300 dpi Booking deadline: Friday, September 29 Deadline for submission of material: Wednesday, October 3 Publication date: Friday, October 27
IDFA Program Guide
The Program Guide is the English-language publication aimed at the more than 3,000 professional guests who attend the festival. It contains all of the information on the festival programs aimed at the film industry. This publication acts as a daily source of information for guests, who consult it intensively.
Formats and rates (full-color) (excl. Dutch VAT):
1/1 page no bleed 217.3 x 330 mm € 4,000 1/2 page landscape 212.3 x 157.5 mm € 2,750 1/2 page portrait 103.65 x 320 mm € 2,750
Size: 88 pages Print-run: 3,500 copies Distribution by IDFA: all professional guests receive a copy in their guest bag upon arrival Specifics: certified pdf without crop marks, in CMYK, 300 dpi Booking deadline: Friday, September 29 Deadline for submission of material: Thursday, October 12 Publication date: Monday, November 6
IDFA Forum Catalogue
The IDFA Forum Catalogue is an English-language publication aimed at the more than 700 Forum guests who attend the festival. IDFA Forum is the largest and most influential co-production and co-financing market for documentaries in the world. The publication contains the key information on the selected Forum projects and acts as a daily source of information for all Forum guests, who consult it intensively.
Formats and rates (full-color) (excl. Dutch VAT):
1/1 page full bleed 160 mm x 200 mm + 5 mm margin € 1,000 1/1 page back cover full bleed 160 mm x 200 mm + 5 mm margin € 1,500 Please note: 1/1 page no bleed is not possible
Size: 150 pages Print-run: 700 copies Distribution by IDFA: all IDFA Forum guests receive a copy in their guest bag Specifics: certified pdf, in CMYK, 300 dpi Booking deadline: Monday, September 25 Deadline for submission of material: Monday, October 2 Publication date: Thursday, October 26
IDFAcademy Program Guide
The IDFAcademy Program Guide is an English-language publication aimed at the more than 120 IDFAcademy attendees. The five-day program during the festival stimulates new talent and high-level documentary production. In the publication, emerging filmmakers selected for the program find practical info, the full program details, and background info on the sessions, speakers, contributing experts, and other participants. IDFAcademy during IDFA 2023 is set to take place in person, with activities and meetings happening on site in Amsterdam. To ensure that everyone who is attending can participate, our staff is working on an alternative IDFAcademy online program specially for participants who are unable to travel.
In 2023, the IDFAcademy Program Guide will have a print version as well as an online version, with possibilities for advertisements in both.
Formats and rates (full-color) (excl. Dutch VAT):
1/1 page full bleed 148 x 210 mm € 500 Size: 88 pages Print-run: 150 copies Distribution by IDFA: all IDFAcademy participants receive a copy in their guest bag Specifics: certified pdf, in CMYK, 300 dpi Booking deadline: Friday, October 6 Deadline for submission of material: Friday, October 13 Publication date: Monday, November 6
Filmmaker Gifts
Each year IDFA welcomes about 300 filmmakers with a film in the IDFA selection, in Amsterdam during the festival. We gift them a high quality and durable bag made from recycled polyester, with the IDFA logo on it. You can now partner with IDFA on this beautiful keepsake, by adding your own logo to the bag.
Rates (excl. Dutch VAT):
Your logo one color € 5,000 (per sponsor, max. 3)
Reach: 300 filmmakers (+ 50 IDFA team members), who will use this bag all over the world. Deadline for submission of material: Wednesday, 18 October
IDFA Website banner
Rates (excl. Dutch VAT):
Throughout the year 1,644,000 website visits € 6,000
September-December 941,000 website visits € 2,000
October-December 843,600 website visits € 1,500
November-December 661,000 website visits € 1,000
* Number of visits on the entire website in 2022
Publication period: at least 1 month (from September to December) Package: banner will be placed on 2+ click pages on the audience side or the industry side of the website Specifics: jpg or png, no gif or flash 600 x 600 pixels Please state the URL which the banner should link to; you can build in a UTM code Deadline for submission of material: 2 weeks ahead of publication
IDFA newsletter banner
Throughout the year, IDFA sends out a monthly newsletter. These mailings have an average opening rate of 30% and a click rate of 4%. Every day during the festival, we send out a newsletter to our professional guests. We offer the option to place a banner in one or more editions of our newsletters. This banner will appear at the bottom of the news articles.
Rates per newsletter (excl. Dutch VAT):
Newsletter for general audience (NL) 51,000 subscribers € 1,500 Newsletter for industry professionals (ENG) 35,500 subscribers € 1,000 Newsletter for industry guests during festival (ENG) 3,000 subscribers € 750
Specifics: jpg, png or gif (max. 200 kb), no flash 485 x 485 pixels (please note: the newsletter is responsive, keep this in mind with design) Please state the URL which the banner should link to; you can build in a UTM code Deadline for submission of material: 2 weeks ahead of publication
Slides in cinemas
At the start of each screening, a number of slides are shown on the big screen as the audience enters the theater. Each slide appears on screen for 10 seconds. The whole block is on the screen for 30 minutes in total.
Rates (excl. Dutch VAT):
1/2 of all regular screenings In cinemas: 360 | capacity: 83,000 € 10,000 1/4 of all regular screenings In cinemas: 180 | capacity: 41,500 € 5,500
Specifics: jpg, tiff or png 1,920 x 1,080 pixels, landscape Deadline for submission of slides: Monday, October 16
Screens on location
IDFA screens on location
Throughout the festival, various information screens are displayed at the busiest festival locations, showing film tips and other festival information. It is possible to advertise on these screens with a video or still image.
Rates (excl. Dutch VAT):
Still/image on screen 1 day € 1,500
Number of screens: 4 Locations: Pathé Tuschinski foyer; Pathé Tuschinski Arthouse; Pathé de Munt; Brakke Grond. Locations may vary per year. Specifics: still/image: jpg or png, in RGB, no CMYK video: mov or mp4, 25 fps, max. 10 seconds, will be screening without sound 1920 x 1080 pixels, horizontal Deadline for submission of material: Monday, October 16
Promo packages
AUDIENCE Package 1
Rates (excl. Dutch VAT):
1/2 page ad in Program Magazine € 5,500 Slide in cinema (25%) € 5,500 Screens on location € 1,500 Banner newsletter Dutch audience € 1,500 Banner on website: Nov-Dec € 1,000 Package deal (instead of € 15,000): € 12,000
AUDIENCE Package 2
Rates (excl. Dutch VAT):
1/2 page ad in Program Magazine € 5,500 Slide in cinema (25%) € 5,500 Banner newsletter Dutch audience € 1,500 Banner on website: Nov-Dec € 1,000 Package deal (instead of € 13,500): € 10,800
AUDIENCE Package 3
Rates (excl. Dutch VAT):
1/4 page ad in Program Magazine € 3,000 Banner newsletter Dutch audience € 1,500 Banner on website: Nov-Dec € 1,000 Package deal (instead of € 5,500): € 4,400
AUDIENCE Package 4
Rates (excl. Dutch VAT):
1/2 page ad in Program Magazine € 5,500 Banner newsletter Dutch audience € 1,500 Banner on website: Nov-Dec € 1,000 Package deal (instead of € 8,000): € 6,400
INDUSTRY Package 1
Rates (excl. Dutch VAT):
Full page ad in Program Guide € 4,000 Banner on website Oct-Dec € 1,500 Banner newsletter professionals € 1,000 Banner newsletter professionals festival € 750 Package deal (instead of € 7,250) € 5,800
INDUSTRY Package 2
Rates (excl. Dutch VAT):
Full page ad in Program Guide € 4,000 Banner newsletter professionals € 1,000 Banner newsletter professionals festival € 750 Package deal (instead of € 5,750): € 4,600
INDUSTRY Package 3
Rates (excl. Dutch VAT):
Full page ad in Program Guide € 4,000 Banner newsletter professionals festival € 750 Package deal (instead of € 4,750): € 3,800
INDUSTRY Package 4
Rates (excl. Dutch VAT):
Half page ad in Program Guide € 2,750 Banner newsletter professionals festival € 750 Package deal (instead of € 3,500): € 2,800
IDFA 2023 – sponsoring social & industry events at IDFA
Every year, some 3,000 documentary film professionals visit IDFA. You can create a perfect network opportunity by hosting a breakfast, lunch, dinner, or drinks for professionals. You gain great visibility during the event, in IDFA’s publications, and on our website. For all information about our sponsoring possibilities, click the button below.